The Trademark is a distinctive or signal that a manufacturer of a product or provider of a service places on its products and/or services to distinguish them from other products and services in the market.
A Trademark owner invests a significant part of their capital in the development, strategic management and positioning of the brand. This investment makes the brand a valuable asset, as it represents the image that the company projects to the potential consumer. The brand constitutes an important added value to products and services, which often results in the difference at the time of the choice of these by consumers.
For this reason, it is crucial for brand owners to manage their registration and ensure their presence in the market.
Additionally, distinctive signs like commercial slogans, trade names, and certification marks are essential for building identity and credibility, enabling businesses and products to stand out in the market and assure quality to consumers.
Our professional commitment is to secure, maintain, and defend these trademark rights.
It is our professional commitment to secure, maintain and defend those trademark rights.